Built by an operator,
not a pitch deck.
Groundline Marketing is a marketing agency for grease trap, geothermal, and water well contractors in Canada and the United States, run as a one-operator practice — roughly 15 years in marketing, years running trade businesses, and every method sold here runs on those companies first.
Who runs it.
Groundline is run by one operator — no account team, no handoffs. The same hands run ArrangeWise and WalletFriendlyHandyman, the service businesses behind the homepage lead numbers, and the three contractor directories in Groundline's trades. Every method sold here runs on those companies first.
There is no name or photograph on this page, and that is deliberate. The reason is personal rather than principled: the operator would rather his name not sit permanently on the public internet, and that is a preference he is entitled to without dressing it up as something nobler.
What we will not do is let that become a way of avoiding accountability. The company behind this site is named below, its registration number is public, and a real person answers hello@groundlinemarketing.com and signs every proposal. Nothing here is anonymous in the sense that matters — there is a legal entity you could take to court.
We would also rather be judged on the numbers than on a face. Every figure on this site says how many listings it describes, when it was measured, and what it does not prove. If that work is not convincing, a founder photograph would not have fixed it.
Groundline Marketing is operated by 1001195304 Ontario Ltd., an Ontario corporation registered on 2 April 2025.
Four habits,
no theatrics.
Measure honestly
Calls, forms, quotes, wins — counted the way an owner counts, before a dollar goes to any channel.
Fix the enquiry path first
Marketing that feeds a leaky phone process is a donation. The path gets fixed before the spend.
One channel, done properly
Focused beats broad at this size. The channel is chosen from evidence for your trade and territory.
Report in owner language
You'll never get a dashboard of impressions. You get what came in, what it cost, what it turned into.
The method is applied in three trades only: grease trap & interceptor, geothermal & ground-source heat pump, and water well & pump contractors.
Every claim,
labelled.
No client case studies exist yet in these three trades — and this site will never pretend otherwise.
Anything you see here is labelled with whose result it is: the founder's own businesses, a client's (with permission, when they exist), or a working hypothesis being tested. No stock testimonials, no invented logos, no blended numbers. When we can't prove something, we say so.The founder also operates three contractor directories in these trades — GreaseTrapLocator, GeothermalFinder, and WellDrillerFinder. They are separate products: listings are never used for agency sales, and declining agency work never affects any listing.
Judge us the same way.
Ask for the fit review — and expect a straight answer, including "this isn't worth your money yet."
Request a fit reviewSeparate from any directory listing — declining changes nothing.