Marketing for geothermal contractors: three in five of your competitors install the same brand
Of the installers who name a brand, 60.8% name WaterFurnace — so the equipment cannot be your differentiator.
Canada & the United States
Marketing for
Marketing for
grease trap, geothermal
& water well contractors
Focused 90-day growth pilots for grease-trap, geothermal, and water-well contractors across Canada and the US. One service, one territory, one channel — and an honest decision at day 90.
15m
the trades
Three trades.
Three trades.
One focus.
Groundline Marketing is a marketing agency for grease trap, geothermal, and water well contractors in Canada and the United States. We work only where we know the ground: the contractors who pump, drill, and loop beneath it.
Grease trap & interceptor
Pumping, interceptor cleaning, and FOG compliance work — steady commercial accounts, won properly.
See how we helpGeothermal & GSHP
Loop fields, ground-source heat pump installs, and retrofits — demand built for long sales cycles.
See how we helpWater well drilling & pump
Residential wells, pump service, and rural water systems — the right jobs in the right territory.
See how we help
30m
the pilot
One focused pilot,
One focused pilot,
not a bundle.
No twelve-channel retainers. One priority service, one territory, one main channel — measured like a commercial project, not a marketing subscription.
STEP 01
Fit review
Readiness, economics, capacity. Some businesses are told not to buy.
STEP 02
Foundation
Only if needed — a website, tracking and local basics. A separate project, C$6,000–10,000.
STEP 03
90-day pilot
One service, one territory, one channel, one supporting task.
STEP 04
Day-90 decision
Continue, change, or stop — with real numbers on the table.
The four channels — named, not implied
A pilot runs one of these, chosen from evidence for your trade and territory. That is the whole list — and which one usually wins differs by trade.
01
Local search and your Google Business Profile
Hours, service areas, reviews, listings and rank tracking — being the name that shows up, and looks open, at the moment somebody is choosing.
02
Paid search
Campaign build, negatives, ad tests and call tracking. Reported as cost per enquiry. You pay the platforms directly — we never touch your media money.
03
Organic search and content
Pages that answer what your buyers search before they need you. The slowest of the four, and we say so at the fit review rather than at day 90.
04
Direct approach to named accounts
Facilities managers, restaurant groups, builders, developers — a list and a sequence you approve, contacted only where you authorise it.
Not hidden inside any of it: website or brand rebuilds, lead reselling, every channel at once, or holding your accounts. Photography, video and full identity programmes we refer out rather than manage badly. The whole engagement, top to bottom →
What the 90-day pilot costs
The pilot is one flat monthly fee — C$4,000 a month in Canada, US$3,000 in the United States — committed for ninety days (about C$12,000 / US$9,000 for the agency fee), then month to month. Confirmed in writing at the fit review. Advertising budgets are paid by you, directly to the platforms.
If the basics aren't there yet, the Launch Foundation is a separate one-off project — a five-to-eight page website built to convert, a starter visual identity, your local profile and tracking set up properly — at C$6,000–10,000 / US$4,500–7,500, four to six weeks. You own it outright. It is never bolted onto the pilot fee.
45m
the hard line
What we don't do.
01
No Guaranteed leads
Nobody honest can promise leads. We promise measured work and a real decision.
02
No Long lock-ins
The pilot is 90 days. After that, we earn every month or you walk.
03
No Lead reselling
We build the enquiry path that brings work to you directly — and it stays yours.
04
No Account hostage-taking
Your ad accounts, your tracking, your data. Ownership is written into the agreement.
60m
bedrock
From the founder's
From the founder's
own businesses.
Groundline is run by one operator, who markets his own service businesses with the same methods — and labels every claim honestly. What you'll see here is founder-owned evidence, never dressed up as client results.
0 → 1,900
Monthly Google clicks in 5 months — the founder's grease-trap directory
greasetraplocator.com · Mar–Jul 2026 · Google Search Console · grown every month since launch
150
Lead-form enquiries in 90 days — two founder-owned service businesses in other trades (home organising and handyman work)
ArrangeWise + WalletFriendlyHandyman · May 3 – Aug 1, 2026 · lead events in Google Analytics
7,080
Google clicks in 90 days — the founder's three contractor directories
GreaseTrapLocator + GeothermalFinder + WellDrillingGuide · May 1 – Jul 29, 2026 · Google Search Console · shown 665,000 times
Founder-owned results, labelled and dated — never dressed up as client results. Directory listings are never used as sales leads. No client case studies exist yet in these three trades; when they exist, they'll be labelled too. Every number on this site, with its full provenance.
Figures on this page last reviewed 1 August 2026.
field notes
Field notes
Our own measurements of these three trades. Every figure states how many listings it describes and when it was taken.
Three trades, 9,918 contractors: everyone lists a phone number, and fewer than three in five will say when they are open
99% list a phone number. But no trade reaches 56% on published opening hours.
request a fit review
Tell us enough
Tell us enough
to be honest with you.
If the numbers don't work for your business, we'll say so — and you'll know within two business days either way.
Request a fit reviewSeparate from any directory listing — declining changes nothing.