One question your customers keep asking.
Answered in 30 to 45 seconds.
A short AI-animated explainer film for grease trap, geothermal and water well contractors. 30 to 45 seconds, one question, answered plainly — the one you answer on the phone again and again. Made with AI animation, voices and music.
Three trades.
The same three we work in.
Grease trap & interceptor
Pumping, interceptor cleaning and FOG compliance.
Geothermal & GSHP
Loop fields, ground-source heat pump installs and retrofits.
Water well drilling & pump
Residential wells, pump service and rural water systems.
What’s included
Included
- A script, written around the one question you choose
- AI voices, AI-made music and captions
- A widescreen (16:9) version and a vertical version
- A 30-second version for your Google Business Profile.
- A poster image
- A one-page note on where to put the film — your website, your Google profile, YouTube
- Two rounds of changes: one on the script, one on the finished film
- A delivery date agreed with you when you order
- An optional free fit review, if you want to talk about the rest of your marketing. Saying no changes nothing about your film.
Price
Our current test price. One film, everything above included. US$ for United States businesses, C$ for Canadian ones.
Founding price — first three films only: US$149 / C$199. In exchange, you let us show your film as an example of our work. We won’t ask you for a testimonial.
Already thinking about working with us? Launch Foundation and 90-Day Growth Pilot clients get one film included. If you buy a film and then sign up for either package within 60 days, we’ll credit what you paid for the film against the package price. Your purchased film becomes the package’s included film.
We do not promise more calls or enquiries. A film can explain your work clearly; that is what you are buying.
Samples
Demo films. Three sample films, one for each trade, made for fictional businesses. These demonstrate the films we offer; they are not client projects.
Geothermal — Hearthcairn Geothermal
Demo — made-up businessWater well — Hollowbrae Well & Pump
Demo — made-up businessGrease trap — Quillfern Grease Service
Demo — made-up businessFilms made for the founder’s own directories
Four films made for two contractor directories run by Groundline’s founder. Labelled on this page as “Made for the founder’s own directories” — not client work.
Grease trap — Do I really need a grease trap?
Made for the founder’s own directoriesGrease trap — Why do pump-out quotes differ?
Made for the founder’s own directoriesGeothermal — Steady down there
Made for the founder’s own directoriesGeothermal — Why can quotes differ so much?
Made for the founder’s own directoriesAny client film shown here will be labelled as client work.
Field notes on films
What customers in each trade ask Google, measured, and who answers them on video.
- What geothermal customers ask Google, and who answers them on video
- How does a well work? What well owners ask Google, and who answers on video
- What restaurant owners ask about grease traps — and the Reddit thread that ranks first
- What an explainer video costs a contractor: studio, DIY tool, or one question in 30 to 45 seconds
How it works
Order
Tell us your trade and the one question your customers keep asking. We agree the delivery date.
Script
You read the script before anything is made. One round of changes.
Film
We make the film. You watch it. One round of changes.
Delivery
You get the widescreen and vertical versions, the 30-second Google Business Profile version, captions, a poster image and the note on where to put it. Use it anywhere for your business.
Questions
Is it AI?
Yes. The pictures, voices and music are AI-made. Your film includes a script for you to approve and a round of changes to the finished film.
Whose voice is it?
A stock AI voice — never a cloned real person’s voice.
Will it bring more calls?
We don’t promise that. A film explains one thing clearly. Whether that turns into more work depends on where it’s shown, who sees it, and everything that happens after they call.
Where can I use it?
Anywhere for your business — your website, YouTube, social media, ads. For your Google Business Profile, we include a 30-second version: Google lists profile videos as “up to 30 seconds long”, and what appears on a profile is Google’s decision.
Could someone else end up with something similar?
Possibly. The film is made with Google’s AI tools, and Google may generate similar pictures, voices or music for other people.
Is there anything you won’t make?
Yes. Films with misleading claims, and films that use other people’s trademarks.
Order a film
Tell us enough to write the right script.